Saha Group’s Path towards the Future Revealed in “23rd Saha Group Fair”
Along with Innovation Showcase and Exclusive Sales Promotions to Wow Every Generation : This 27-30 June
Saha Group unveils its vision “Path towards the Future” in the 23rd Saha Group Fair, featuring full range of products and services enhanced with digital technology as well as cultures, proceeding to negotiate trade deals with investors, showcase innovation and offer exclusive sales promotions of leading products in over 1,000 exhibition booths. In addition, Saha Group jointly works with the Ministry of Commerce to invite more than 30,000 Thong Fah (Blue Flag) Pracha Rat stores nationwide to participate in Saha Group Fair this 27-30 June at BITEC Bangna.
Mr. Boonsithi Chokwatana, Chairman of Saha Group, affirmed that in the past, Saha Group focused mainly on product manufacturing and has, thus, constructed a number of factories and infrastructures for mass production. However, from now on, Saha Group’s Path towards the Future is set to cover a full range of products, services and cultures in response to the fast-changing technology landscape, lifestyles and the demands of the new generations. Cultures also include schools and foundations, with Dr. Thiam Chokwatana Foundation, Waseda Japanese Language School and Bunka Fashion School, currently operated by Saha Group. Saha Group aims to pursue more expansion in this cultural area, starting with the opening of King’s College International School Bangkok, established in partnership with King’s College School Wimbledon, England. As for the service provision, Saha Group is determined to adopt digital technology, particularly, AI, Big Data or IoT to maximize efficiency and enhance consumer experiences such as His & Her Smart Shop, developed with AI technology in cooperation with True Corporation. Therefore, these products, services and cultures would certainly serve as the Path towards the Future for Saha Group and are to be launched for the first time at the 23rd Saha Group Fair.
The 23rd Saha Group Fair is to be held between 27-30 June 2019 from 10 AM to 10 PM at BITEC Bangna under the concept “Wow Every Generation,” reflecting that the Fair brings wide-ranging services, products and cultures that can cater to every generation’s demand. The 23rd Saha Group Fair will feature special offers from varieties of branded products in over 1,000 exhibitor booths, ranging from clothes, shoes, bags, cosmetics, sport gears, Mom& Kids, food and beverages, home appliances, academic institutes, transportation, real estate and others, along with free home delivery service. Saha Group expects to wow the visitors with a wide range of innovations which will be launched for the first time at the Fair, together with interesting seminars and exclusive activities for free of charge, including fashion shows, contests, mini concerts and more than 1,500 job vacancies in 100 positions with Saha Group. The exhibition zone is divided into two zones, the exclusive sales of Saha Group products throughout 4 days at Hall 98-99 and the showcase of innovative products and services only on 27-28 June at Hall 100. His & Her membership cardholders can also enjoy their presale shopping privileges starting this 26 June.
“Another key objective of Saha Group Fair is to promote both domestic and international trade and investment opportunities for Saha Group and its subsidiaries’ products and services. This year Fair also features the MOU signing ceremony between Saha Group and overseas in many projects. In addition, Saha Group joins force with Department of Internal Trade of Thailand (DIT), Ministry of Commerce, to pursue the initiative to enhance the grassroots economy by inviting over 30,000 Thong Fah (Blue Flag) Pracha Rat stores nationwide to the 23rd Saha Group Fair. By taking part in the Fair, they can learn first-hand from the model stores and have more direct exposure to the store management, product display and product selling in the retail business arena. Besides, there will be a practical training for 300 Thong Fah store operators under the topic of professional management skills. Saha Group will also give out 2,000 baht discount coupons for the participating Thong Fah store operators to purchase special product sets at a discounted price from 4,000 to 2,000 baht and enjoy free home delivery service. Additionally, this year Saha Group collaborates with DIT to bring SMEs located in the 4 regions of Thailand to sell their 5-star OTOP products in the Zone OTOP Signature Products from 4 Regions.”
